2017年湖南自考學(xué)位英語考試復(fù)習(xí)資料：閱讀理解（3）

閱讀理解

Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.

Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

1. "A buyer will get something for nothing" in paragraph 2 may probably mean _____.

A) a buyer will not get what he pays for

B)a buyer will get more than what he pays for

C) a buyer will get something useful free of charge

D) a buyer will get more but pay less

2. From the pasage we know the buyer pays more attention to _____.

A) the size of a container

B) a container with attractive picture

C) a well-designed container

D) a plain container with low cost

3. What suggestion does the writer give in the passage?

A) It's not good to buy the product which is sold in a glass or dish.

B) The quality of a container has nothing to do with the quality of the product.

C) The best choice for a buyer is to buy a product in a plain package.

D) A buyer should buy what he needs most rather than a well-designed package.

4. Which of the following sentences is NOT true according to the passage?

A) In fact glasses or dishes used for packaging do not cost money at all.

B)“Family Size”printed on the package means that it is rather economic.

C) To a child, even to an adult, the form is far more important than the content.

D) Words and pictures written on the package are thought to be an advertisement.

5. What do you think is the best title for the passage?

A) How to Package a Product.

B) How to Make an Advertisement.

C) How to Sell Product.

D) How to Attract More Buyers.

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參考譯文

包裝是廣告的一個(gè)非常重要的部分。一個(gè)好的包裝有時(shí)會(huì)促使人們購買某種產(chǎn)品，例如，一個(gè)小孩子可能會(huì)因?yàn)榘b盒子上印有一個(gè)電視演員的圖片而要買那份早餐食品，小孩子對(duì)圖片的興趣遠(yuǎn)遠(yuǎn)大于他對(duì)早餐的興趣。一些供小孩子涂色或者剪切的圖片，包裝上印刷的游戲，盒子中裝著的小禮物同樣會(huì)促使許多小孩購買產(chǎn)品——或者叫他們的父母為他們買。

有些包裝顯示，有的購買者買一件東西，卻什么也不圖。那些包裝在可重復(fù)使用的容器中的食物產(chǎn)品就是例證。盡管裝在一個(gè)普通容器中的同樣的產(chǎn)品價(jià)錢要低一些，但是，因?yàn)槿藗冋J(rèn)為包裝是免費(fèi)的，所以他們通常還是更喜歡購買裝在可重復(fù)利用的玻璃器皿中的產(chǎn)品。然而，包裝的成本是計(jì)算在產(chǎn)品的成本中的。

包裝的尺寸同樣也會(huì)促使人購買。包裝上可能印有“經(jīng)濟(jì)型”或者“家庭型”，這表明大號(hào)的包裝產(chǎn)品最多，而價(jià)格最低。但是事實(shí)上這并不總是對(duì)的，要看是否真是這樣，買者要知道該產(chǎn)品是怎么出售的，每單位賣多少錢。

包裝上的信息應(yīng)該可以提供一些答案。但是對(duì)于任何一個(gè)買家來說，最重要的事情是要記住，包裝就是廣告。包裝上的詞和圖片并不是事情的全部，只有里面的產(chǎn)品才是。

答案及精解

1.【答案精解】A. 推理題。這句話的意思是“有的購買者買一件東西，卻什么也不圖。”隱藏的意思是他們只看包裝不看實(shí)物，是物非所值的購物方式。只有選項(xiàng)A是表達(dá)的這種意思，其他幾個(gè)選項(xiàng)意思近似。

2.【答案精解】C. 推理題。整篇文章講的是包裝就是廣告。包裝誘惑人進(jìn)行購買，為什么人們會(huì)購買呢，主要是因?yàn)槿藗儗?duì)好的包裝感興趣，通常認(rèn)為他們是免費(fèi)的。

3.【答案精解】D. 推理題。最后一段，作者提示讀者The words and pictures do not tell the whole story. Only the product inside Call do that.也就是說不要太相信廣告詞和圖，要看產(chǎn)品本身。

4.【答案精解】A. 判斷題。第二段最后一句However，the cost of the container is added to the cost of the product，說明所有包裝的成本都是算入產(chǎn)品價(jià)格的，選項(xiàng)A說包裝的玻璃碟子不花錢，這是不正確的。

5.【答案精解】A. 主旨題。本文是講包裝讓購物者產(chǎn)生購物沖動(dòng)的問題，它包含了兩層意思，一是對(duì)于消費(fèi)者來說，要注意不要只看包裝不看內(nèi)容；二是對(duì)于賣家來說，就是要注意如何包裝產(chǎn)品了。因此A更符合這篇文章的標(biāo)題。